An inside look at a website marketing department.|
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Web site marketing department is a team of professionals whose job is to market the company's web site and find ways to bring the traffic (visitors) to the web site.
The web site marketing involves great deal of research and analysis. From understanding how the particular search engine ranks web sites to predicting which keywords will bring most web traffic, the search engine optimization expert wears many hats.
While small companies cannot afford to hire and keep the dedicated search engine optimization expert on staff, larger companies hire not one expert but the team of experts, each specializing in a particular area of the web site marketing.